my big idea logo

Instagram Contest Rules


(the “Contest”)




The Contest commences at 8:00 PM Eastern Standard Time (“EST’) on Tuesday, August 10th, 2021, and concludes at 11:59:59 PM EST on Friday, August 13th, 2021 (the “Contest Period”). The Contest is sponsored by Michele Bailey Inc., operating as My Big Idea®, 1290A Cornwall Road, Oakville, Ontario Canada L6J 7W5 (the “Contest Sponsor” and “Prize Supplier”).


The Contest is open to all legal residents of Canada (except residents of the Province of Quebec) and the 50 United States (and DC) who have attained the age of majority in their province/territory or state of residence at the time of Contest entry. Notwithstanding the above, the Contest is not open to employees, officers and directors of the Contest Sponsor, its subsidiaries or affiliates, its respective advertising and promotional agencies, Contest suppliers, Contest judges, or members of the immediate families of such persons (parents, siblings, spouses) or those with whom such persons are domiciled (whether related or not). The Sponsor reserves the right to require proof of eligibility, which proof shall be in the form required by the Sponsor. Void where prohibited.


There is one (1) prize (the “Prize”) available to be won in the Contest, consisting of one (1) My Big Idea® Daily Planner (with soft cover), valued at approximately $50 CDN or $40 US. Odds of winning a Prize depend on the total number of eligible entries received in accordance with these official Contest Rules and Regulations during the Contest Period. Total value of all Prizes to be awarded in this Contest is approximately $50 CDN or $40 US.


NO PURCHASE NECESSARY: To obtain one (1) entry into the Contest, visit the My Big Idea® Instagram page, follow our Instagram account @thisismybigidea and LIKE our Post. Tag someone you are grateful for in the Comments, and you will automatically receive one (1) entry into the Draw (as defined below). For additional bonus entries into the Prize draw, tag more people in your comment and/ or share our Post in your story and tag My Big Idea®. THERE IS A MAXIMUM OF FIVE (5) ENTRIES (INCLUSIVE OF BONUS ENTRIES) AVAILABLE PER ENTRANT INTO THE PRIZE DRAW.

By entering the Contest, entrants agree to be bound by the Contest Rules and Regulations and the decisions of the Contest Sponsor.



A random draw to award the Prize, will be conducted on or around 10 AM EST on August 14, 2021, in Oakville, Ontario (the “Draw”) from all eligible entries received in accordance with these Contest Rules and Regulations. One (1) entry will be selected, and the selected entrant will be contacted by direct message (“DM”) from the My Big Idea® official Instagram account on August 14, 2021. Prior to being confirmed as a winner, any eligible winner who is a resident of Canada will be required to correctly answer a mathematical skill-testing question without mechanical or other aid. If a selected entrant cannot be contacted within twenty-four (24) hours of the Draw (including, where a DM is sent, if a response is not received within a twenty-four (24) hour period from the time the DM is sent), or if a selected entrant is ineligible or does not comply with the Contest Rules and Regulations (including, but not limited to, correctly answering the skill-testing question (for residents of Canada only), such entrant will have forfeited his/her opportunity to win the Prize and the Sponsor reserves the right, in its sole discretion and time-permitting, to select an alternative entrant by random draw from the remaining eligible entries to win that Prize, subject to these Contest Rules and Regulations.

Prize will be awarded only on verification by the Sponsor that all Contest requirements have been met by the eligible winner. The Prize must be accepted as awarded and no substitution, transfer, conversion, or assignment of the Prize will be allowed, unless at the discretion of the Prize Supplier, which may substitute a Prize of equal or greater value.


The Prize Supplier is solely responsible for the delivery of the Prize to a residential mailing address provided by the entrant. The Contest Sponsor shall not be responsible or liable to entrants for any losses, damages or costs incurred as a result of entrants entering the Contest or use of a Prize won in connection with the Contest or the failure by the Prize Supplier to deliver the Prize to the winner in accordance with the Contest Rules and Regulations. By participating in the Contest, each entrant agrees to release and hold harmless the Contest Sponsor, its subsidiaries and affiliates, its respective advertising and promotional agencies, Contest suppliers, Contest judges, Instagram and each of their respective agents, employees, directors, successors, and assigns (collectively, the “Released Parties”) from any and all losses, damages, rights, claims and actions of any kind in connection with the Contest or resulting from acceptance, possession, or use of any Prize, including without limitation, personal injury, death and property damage and claims based on publicity rights, defamation or invasion of privacy.


The Sponsor reserves the right at its sole discretion to disqualify any individual from the Contest, and to ban that individual from any future promotion of the Contest Sponsor, if the Sponsor finds or believes such individual to be tampering with the entry process or the operation of the Contest or to be acting in violation of the Contest Rules and Regulations or in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass the Contest Sponsor, the Contest Sponsor’s agencies, other entrants or any other person. Any attempt by an entrant or any other person to deliberately damage any website or undermine the legitimate operation of the Contest is a violation and should such an attempt be made; the Contest Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.


For residents of Canada: The Contest is subject to all applicable laws and shall be governed by and construed in accordance with the laws of the Province of Ontario and the laws of Canada, applicable therein.

For residents of the U.S.: The Contest is subject to all applicable laws and shall be governed by and construed in accordance with the laws of New York and the laws of the United States, applicable therein.


The Sponsor is collecting personal information about the entrants for the purpose of administering the Contest. By providing your personal information, you consent to its collection and use in connection with the Contest and in accordance with these Rules and Regulations. The Contest Sponsor respects your right to privacy. Please visit to review the Contest Sponsor’s privacy policy, which explains how the Contest Sponsor protects your personal information, your rights for controlling your personal information, and how to contact the Contest Sponsor to exercise your rights.

All entries become the property of the Contest Sponsor. Any entry that is late, illegible, and/or is incomplete, altered, or contains false information, is invalid. Released Parties are not responsible for lost, stolen, delayed, damaged or misdirected claims or entries or for any problems or technical malfunction at any time. The Released Parties are not responsible for any errors or omissions with respect to the printing or advertising of the Contest and the Contest Sponsor reserves the right to withdraw, amend or cancel the Contest in the event of a printing or administrative error.

If you become a winner of this Contest, your voice/statements and/or any photograph/likeness/video of you, may be used, without notice or compensation, in any subsequent publicity or advertising on behalf of the Contest Sponsor.

The Contest Sponsor reserves the right to modify, cancel, suspend, and/or terminate this Contest at any time and for any reason, without notice. In the event of Contest cancellation, any Prize still to be won will, in the Contest Sponsor’s sole discretion, be deemed expired and void and will be ineligible for Contest play, and, without limiting any other provision of these Contest Rules and Regulations, the Released Parties shall not have any further liability with respect thereto.

The invalidity or unenforceability of any provision of the Contest Rules and Regulations shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, the Contest Rules and Regulations shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

The decisions of the Contest Sponsor are final and binding, without right of appeal, with respect to all aspects of the Contest (including, without limitation, eligibility and/or disqualification of entries) and each entrant agrees to abide by the Contest Rules and Regulations and all of the instructions and decisions of the Contest Sponsor and/or Contest judges.


For the Winners List, email your request to The subject of the email must contain, “Winners List – My Big Idea® Daily Planner Instagram Contest”. Requests for the winner list must be received within 60 days of the end of the Contest Period.


This Contest is in no way sponsored, endorsed or administered by, or associated with, Instagram, a Facebook company. Instagram and Facebook are completely released of all liability by each entrant or participant in this Contest. Any questions, comments or complaints regarding this Contest must be directed to the Sponsor and not to Instagram or Facebook.

Back To Top