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Scale Fast and Hard: An Interview with David Brier

David Brier is Google’s #1 ranked rebranding expert and has 4 decades of branding expertise that is sought after by companies of all sizes — from startups to global organizations — and every industry demanding an unorthodox edge in today’s business climate.

David is the recipient of over 320 international awards on design and branding, and has the rare distinction of being presented the Presidential Ambassador for Global Entrepreneurship medallion. 

In addition to being a branding and rebranding expert and keynote speaker, David is the bestselling author of his #1 Amazon book, Brand Intervention, 33 Steps to Transform the Brand You Have Into the Brand You Need, with Foreword written by Shark Tank star and CEO of FUBU Daymond John.

David and his work have been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, the New York Times and numerous blogs and podcasts around the world.

We asked David some questions about how leaders can scale their businesses fast and hard:

What is the difference between growing and scaling up your business?

Growing can happen without scaling up. Scaling up is having something that’s repeatable and able to be implemented by many to the same standard, whereas growth is merely a quantitative metric without reference to scaling, such as “growing our customer base” or “growing our revenue.” 

What are some key factors to consider when scaling your brand in today’s marketplace?

It’s important to answer this question: Have we clearly identified the role of the company? Is its purpose as an organization something that others can align themselves to within the organization?

How important is a company's brand identity when scaling?

As long as we understand that brand identity isn’t just “lipstick” and other superficial shifts but is in fact something much deeper, then it’s vital. Without that understanding, no amount of brand identity will ever really matter. 

Brand identity done properly starts at the nucleus of the company, its values, and its purpose in the world. “Design” then becomes an amplifier and reflection of the true substance of the company.

How important is it to build strong relationships and partnerships when scaling?

How important is it to breathe when running? Same thing.

Do you have any tips for small business owners who are looking to scale their business?

Know that “different is better than better” and that NO amount of “cosmetic fixes” will ever matter, irrespective of your size, if you ever wish to scale properly (without diluting your brand).

Interested in reading more interviews? Check out our blog, where we interview thought leaders and executives across a variety of industries on topics such as goal setting, empathy, resilience, and gratitude.

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